Methodology
How the 100-point score is built, what each pillar measures, and where the numbers come from.
The scoring model
Every agency is scored out of 100 points across four weighted pillars. Weighting reflects how much each factor influences whether a family actually finds and contacts an agency.
Google Business Profile — 30 of 100 points
Completeness, categories, photos, review volume and velocity, posts, and Q&A. This is the first thing a family sees, and the field set AI assistants quote from when they describe your agency.
Map Pack visibility — 25 of 100 points
Where you rank across a grid of real searches around your service area. Roughly 42% of local searchers click a result inside the Map Pack. Outside the top three, most never see you.
Website and schema — 25 of 100 points
Structured data, service page coverage, question-shaped content, and technical health. Structured data is how search engines and AI assistants verify facts about you with enough confidence to cite you.
AI answer visibility — 20 of 100 points
Whether ChatGPT, Gemini, Perplexity, Claude, and Google AI name you when asked for a recommendation. Only about 1.2% of local businesses are currently named by AI assistants. This is the least crowded channel available.
Where the data comes from
Google Business Profile signals are read from the live public profile. Map Pack position is measured with a real grid scan across your service area, which reports average rank and Share of Local Voice rather than a single vanity ranking. Website checks crawl your live site for Schema.org structured data, service page coverage, and technical health. AI answer visibility is tested by querying ChatGPT, Gemini, Perplexity, Claude, and Google's AI results with realistic family prompts.
What we will not claim
We do not guarantee rankings, promise a fixed timeline, or present a single scan as a trend. Any revenue or inquiry figures we show are clearly labeled as directional estimates built from published industry benchmarks, not forecasts specific to your business.